Nobody likes to buy conventional stuff these days. As people like to stand out from others, they resort to buying unique and exceptional products online. Many of the online retailer have tried to cash on this trend by offering their customer customizable products online. A survey conducted by Bain & Company on more than 1,000 online shoppers revealed that 10% have tried to actually customize the products they buy and 25% to 30% are willing to do so. Some of the best brands are diving into the business of mass customization so that they can elevate customer loyalty and make the...

Online printing business owners are often heard saying things like “I rarely get any business from my website.” Or “Why should I start a web-to-print business if it is not serving me any purpose?” The answer to above questions is yet another question. And that is, “Where do you get new business from?” Your might say networking, referrals and sales activities. However, when it comes to making your online printing business thrive, lead generation is of utmost importance.     Making your presence felt    Converting prospects to customers    Narrate your stories through customers    Have a dynamic Website    Keep your print commerce website...

Most of the online stores today offer personalized printed products for their customers. They also provide customers with the freedom to create their own design on a web-to-print software. Once the design is finalized, it is printed on various products and materials like t-shirts, mugs, mobile skin covers, business cards etc. For the business owners who have integrated web-to-print software to their store, it is important to know about the different methods of printing that are implemented by web-to-print industry. Here’s a brief to some of them. Digital Printing Screen Printing Flexography printing Litho Printing Transfer Printing Engraving Embossing Embroider Printing...