Nobody likes to buy conventional stuff these days. As people like to stand out from others, they resort to buying unique and exceptional products online. Many of the online retailer have tried to cash on this trend by offering their customer customizable products online. A survey conducted by Bain & Company on more than 1,000 online shoppers revealed that 10% have tried to actually customize the products they buy and 25% to 30% are willing to do so. Some of the best brands are diving into the business of mass customization so that they can elevate customer loyalty and make the...