“I have chosen one of the best online web-to-print solutions but things hardly moving.” This is a common complain that we get to hear from web-to-print store owners who have integrated a product designer tool to their website but are not able to make the most out of it. Well, it is important to know the average order value of your storefront as the first step. And it is nothing but the average currency amount spent every time a customer places an order on your e-store. If you want to calculate your company’s order value, you just need to divide your...

If you have a web-to-print store for some time now, you would know it’s no less than a constant struggle to keep it running in the first phase of its existence, yes, even later on. Once the effort dies, so does the ability to earn through a said medium. Anyway, back to the point. Even though proper marketing and other tactics work out to bring sufficient customers to the site, the next step seems to be more challenging to tackle. The scenario typical goes like this: Everything is ready; your web to print shop is up for the customers. The same...