The journey of printers from a conventional and restricted setup in the neighborhood to overseas business online had been a long but an immediate one. We call it immediate because it was almost a sudden transformation. In no time, web-to-print became popular and many conventional and new businesses providing web to print solutions flourished in the market. The base of these businesses is undoubtedly technology. But, is the web-to-print technology a one time invention? Technology is man made and hence there is always scope of improvement, same goes for web to print solutions as well. In this blog, we will trace...

Ecommerce businesses are mushrooming exponentially and are getting competitive in order to attract more customers. Customers too, are becoming quite smart and sharp about the brands they buy from. In order to attract more customers and retain them, brands are indulging into a lot of marketing research and offering personalization so that they stand out from their competitors. Many business owners are getting into web-to-print business due to the increasing popularity of personalized gifting options like pillows, caps, mugs, bags, pens, banners, pillow covers etc. However, having a printing business is one thing and succeeding with it is whole another. There...

The world of web-to-print has two types of printers and storefronts. B2B (Business-to-Business) and B2C (Business-to-consumer). As B2C web-to-print has expanded in the retail space, it is used by online store owners to attract new customers and offer them with a personalized shopping experience. A B2C web-to-print business typically includes a print ecommerce tool using which the customers can design, edit and print products before adding them to the shopping cart. Once you start with a B2C venture, you will be making daily transactions with strangers. But before that, you need to ask yourself certain questions and make some considerations. In...