Even though web-to-print software is often looked upon as a need of the printer looking forward to sell his products online, it is not meant for the printers to use it themselves, first hand. It’s their customers who are to use the web-to-print software to design their desired products. There are three parties typically involved around the web-to-print software whose perspective you need to understand to able to succeed in the web-to-print industry. What does the customer want? Customers don’t care about technicality behind the software as long as it works for them. Most of the bulk orders come from companies...