Since the past few years, Web-to-Print industry has grown by leaps and bounds along with e-commerce and internet. Even the most intricate web-to-print projects can be executed by the high end tools available in the market. Although the quality of production is important, what matters is the process undertaken to accomplish it. There are times when these projects fail miserably. And it is important to know why. In this blog we will talk about some of the most common reasons why web-to-print projects fail. GETTING TOO TECHIE If you are one of the people who think web-to-print is all about technology,...