“One size doesn’t feel all.” Yes, it so does not. Especially when I want a t-shirt that displays my personality, a bag that has a diamond accessory and a pen that bears my name. According to Gartner, by the year 2020, intuitive personalization engines that understand customer choices and behavior will help business owners to boost their profits by 15%. If you are a part of today’s ecommerce space and sell generic stuff, you need to rethink and add a product designer tool to your website. When it comes to winning in the ecommerce space with the best platform, Magento is...

According to the annual survey released by the NRF; Americans will spend mindlessly on costumes, candies and pumpkins for a record $9.1 billion for Halloween this year. Now, if you want your share of the candy, you need to get innovative. And just so that you know, boring ghost costumes, witches on brooms and good for nothing pumpkin lanterns are definitely a passé! If you own an online halloween costume shop, “No dreary stuff!” should be your mantra for Halloween 2017. “So what do I do?” you might ask. Let’s add some magic to your product catalogue. Let’s make it spooky!...

Well, there has been enough emphasis on why product personalization is a great idea and how you can go about it. But there’s still one more crucial question that needs some attention. And what’s that? Let’s first go step by step to see how to sell personalized products online: Step 1: Launch an additional segment to your already operational e-store. Step 2: Decide on a business strategy on how you will operate the business. Step 3: Make a list of products you plan to offer. Step 4: Invest in online product design software. Step 5: Marketing/Promotions. Now let’s rewind and go...