Mass production was a part of several ecommerce stores for long. And the customers kept buying whatever was available online. But then they expressed their willingness to create personalized products or buy things that reflect their personality. Entered Product Customization Technology and started winning the hearts of customers. Although the technology was embraced by customers, there were some issues faced by ecommerce store owners. Firstly, product customization tools were not readily available. If they were, they were quite expensive. Secondly, it was difficult to standardize some of its features. And thirdly, as these products were demanded in one or two pieces,...

The world of web-to-print has two types of printers and storefronts. B2B (Business-to-Business) and B2C (Business-to-consumer). As B2C web-to-print has expanded in the retail space, it is used by online store owners to attract new customers and offer them with a personalized shopping experience. A B2C web-to-print business typically includes a print ecommerce tool using which the customers can design, edit and print products before adding them to the shopping cart. Once you start with a B2C venture, you will be making daily transactions with strangers. But before that, you need to ask yourself certain questions and make some considerations. In...

You might be a commercial printer looking forward to help your clients by producing marketing materials for them or an ecommerce store owner wanting to offer customized products to your customer. Choosing a web-to-print solution can prove to be quite daunting. Especially when you are a start-up firm, a lot of considerations have to be made before investing into a solution like this. Pricing for these software is not always transparent. Some providers ask for monthly fees whereas others help you start with a basic plan and then move forward to higher pricing plans. While choosing online web-to-print solutions, you need...