Web-to-print technology has been available in the market for quite some time. However, there is still some amount of uncertainty and hesitation amongst printers and traditional eCommerce players when it comes to adopting print commerce. This is majorly because there are several vendors offering this solution with different variations in the technology. Some providers sell the software packages at high prices while some offer SaaS solution, again at high prices. The price range for the same can fall anywhere between US$ 99 to US$ 6999. This creates a lot of confusion amongst the printers as to how to make the...

In today’s dynamic ecommerce scenario, Web-to-Print is not just confined to being a software that enables the customers of e-commerce store owners to create personalized printed materials. Considered to be one of the most sought after solutions for direct marketing, it offers a more enhanced value.   Web-to-Print is not just a product. It is a perfect solution for the business owners who are looking forward to have a better ROI. Hence, they really need to change their perspective towards Web-to-Print solutions. If you are someone who is looking forward to adopt the technology or are someone who already has, read...

Printing is no more confined to implementing simple printing products and workflows. Thanks to web-to-print technology, it has reached a level where it is capable of handling even complex printing projects. Web-to-print technology enables online store owners to reach out to a bigger customer base and provide more value to the customers out of their printing solution. The customers in return, can get ample amount of benefits out of the personalized printing solutions.   A superior qualityweb-to-print softwarecan take up multiple tasks like creating page design, submitting files, ordering catalogues and other marketing collaterals, soft proofing, inventory management etc. There are...