Nobody likes to buy conventional stuff these days. As people like to stand out from others, they resort to buying unique and exceptional products online. Many of the online retailer have tried to cash on this trend by offering their customer customizable products online. A survey conducted by Bain & Company on more than 1,000 online shoppers revealed that 10% have tried to actually customize the products they buy and 25% to 30% are willing to do so. Some of the best brands are diving into the business of mass customization so that they can elevate customer loyalty and make the...

Printing is no more confined to implementing simple printing products and workflows. Thanks to web-to-print technology, it has reached a level where it is capable of handling even complex printing projects. Web-to-print technology enables online store owners to reach out to a bigger customer base and provide more value to the customers out of their printing solution. The customers in return, can get ample amount of benefits out of the personalized printing solutions.   A superior qualityweb-to-print softwarecan take up multiple tasks like creating page design, submitting files, ordering catalogues and other marketing collaterals, soft proofing, inventory management etc. There are...